| Dec 2001 |
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PrimeNews endeavors to keep you posted on whats happening in the world of outdoors...With the festive season approaching, now's the best time to plan your outdoor campaign.
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| Modal Advertising |
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 'Modal targeting' or 'modal advertising' are two terms that are increasingly being used when talking about outdoor.
Using Shopping Malls and Supermarkets as two prime examples of where the 'modal' aspect of outdoor is key. In the last two years outdoor has seen both the increase in the number and types of advertisers using point of sale.
Outdoor can offer 'modal' advertising at the crucial moment - where the purchasing takes place, the ability to target people at the right time, right frame of mind in a relaxed atmosphere has to be added benefit to anyone's media schedule. |
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| "Your campaign module is very useful in terms of allowing us to monitor our campaign at our convenience and this is truly a unique concept." |
Shakeel Anjum,
Officer Marketing,
Hyundai Motor India Ltd. |
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| In-Train Advertising |
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 Hard to miss an ad if it's staring at you in the face, isn't it?
Over the past few years, the definition of Outdoor advertising has been expanded to include all out-of-home media. One innovative option is In-Train advertising.
Advertisers in Western India now have the option of mounting their ad on the dinner trays of all the A/c Chair car coach seats of SHATABDI EXPRESS, KARNAVATI EXPRESS, GUJARAT EXPRESS & FLYING RANI EXPRESS trains.
Each has a Display Size of 8 inch X 10 inch. The Nos. of Displays available is 1575 across all these trains.
An interesting frequency medium to reach a very captive audience! Contact PrimeOutdoors for more details... | |
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