| Feb 2002 |
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PrimeNews endeavors to keep you posted on whats happening in the world of outdoors...
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| Why Outdoors is A Great Buy |
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- Outdoor offers options for every target, every geography, every strategy. What began as billboards on roads has grown to include street furniture and transit and an increasing array of alternative choices that bring outdoor to a more intimate level, allowing it to offer both broad and targeted reach.
- Outdoor today is a vital element in every well-conceived plan. Look around at the advertisers - HLL, TELCO, BPL, Star TV, TVS, Kotak Mahindra etc
- The quality of creative output is superb. Advances like the usage of vinyls have not only allowed greater durability but also entire new forms of outdoor to emerge: wallscapes, wrapped buildings, the conversion of construction sites into marketing events.
- Anxiety seemed to accompany most national outdoor buys till last year, making it an action only for the brave and trusting. Now from the comfort of your computer station, you can visit with images of your campaign in real time. - that's only with PrimeOutdoors, of course...
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| International Trends |
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| A trend in Europe that is slowly making its way over to the US. is to use outdoor as an extension of a public-relations campaign. In other words, you use outdoor to get a lot of free press.
For example, automotive manufacturer Infiniti bought a billboard space in Los Angeles and pasted 30,000 $1 bills on it to advertise its newest, least expensive car. The billboard was guarded 24 hours a day, and the press jumped all over it. Cars driving by may not have known what the billboard was advertising, but the idea of it was so unusual that the press definitely took notice.
In another example, a radio station put its disc jockey up on a billboard for self-promotion. Again, the press took note, and the free press it received enhanced the radio station's publicity and, ultimately, its ratings.
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| Outdoors in Delhi |
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Necessity is the mother of Invention, they say.
Well, for advertisers who are on the lookout for Out-Of-Home options in Delhi where hoardings do not dot the landscape, there are a number of interesting options to choose from, namely -
- Public utilities -locatd in high traffic areas to offer a viable option to advertisers.
- Bus shelters -offering options of backlit, designer, unlit shelers.
- Protection Screens or Railway bridge panels- displays on railway overbridges
- Road dividers
- Road safety railings
- Divider towers, especially backlit towers in high traffic areas like Connaught place
- Subways - that catch the eye of the huge pedestrian population
- Unipoles
- Kiosks
And for the die-hard bilboard advertisers- some options are available at the Railway Station.
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