| July 2001 |
| Previous | Next |
PrimeNews endeavors to keep you posted on whats happening in the world of outdoors...With snippets of whats happening in the world of outdoors both in India and around the world, discover ways of using outdoors effectively to beat the clutter!
|
| Look out for Castrol GTX magnatec |
 |
 A telephone in itself may not attract much attention - but this one surely does! Look out for our Castrol GTX Magnatec 'Call for a Can' sites at Haji Ali, Worli and Mahim at Mumbai with the glowboxes - and the flickering telephones!! |
|
| The Digital Technology |
|
| The cost-effectiveness and flexibility offered by large-format digital imaging has also helped diversify the number of out-of-home mediums. Out-of-home was a concept that didn't have a name until digital technology gave it one. Today, out of home includes billboards, but also gantries, kiosks, awnings, bus shelters etc. New innovations have also sprung up such as various 3D structures, digital tickers, electric and solar kiosks etc.
Again, the new technologies have made outdoor ads more creative and hi-tech. The old-fashioned sign painter has given way to computer painting technology. Plywood has been replaced by durable vinyl that is easily mouldable and transportable. Huge graphics can be easily and cost effectively processed.
Again, of prime importance is the fact that with digital technology, reproduction of an artwork is exact and errors of wrong shades for the logo etc. are reduced to nil. | |
|
 | NDDB-Saras Doodh campaign, Jaipur |
| |
|
| Previous | Next |
|
|
