Product ID - does the product register quickly? Is it big enough?
Short Copy - brisk and provocative?
Legible Type - read at a distance while the viewer is moving
Layout - all elements come together as a single visual unit
Images - big enough to capture the basic elements
Bold colours - do they project for a fast moving audience... separate well from the surroundings
Simple background - does it interfere with or support the basic advertising message
Probably the biggest trend affecting outdoor advertising is digital technology.
Computer painting, in the forms of inkjet, electrostatic and digital airbrushing, is giving outdoor advertising a much-needed facelift. Not only does this technology make billboards look better, its speed allows advertisers to change boards more frequently with less cost.
The cost-effectiveness and flexibility offered by large-format digital imaging has also helped diversify the number of out-of-home mediums.
Out-of-home was a concept that didn't have a name until digital technology gave it one. Instead of hand-painting a bus or shelter.
