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May 2002
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PrimeNews endeavors to keep you posted on whats happening in the world of outdoors...
 
Outdoor industry's hotting up...

Action in the Telecom industry is hotting up with Bharti, Birla AT&T, BPL, MTNL... and more to add to the list. The revenues are currently shooting up to a 20-25 % increase in outdoor spends. Over 200 new prime locations have come up in the recent past in Hyderabad alone and this is slotted to increase. With the level of competition increasing, companies have increased spending and are targeting new circles in anticipation of new entrants. And the war is not restricted to the cellular players alone - basic services companies like Tata Teleservices, Reliance Infocom and yes BSNL too.are soon expected to enter the outdoor arena...

 
Dekha kya on the rails of Mumbai
Dekha kya on the rails of Mumbai
 
Internationally Designed Back-lit Boards :
Back-lit BoardsAn exciting medium, the first of its kind is now available in the heart of the commercial capital, on Mumbai's Worli Seaface Promenade.

These Back-lit Billboards are an excellent option as your message can be displayed sans any obstruction and clutter.

Back-lit BoardsVibrant colors and quality illumination make this an extremely attractive outdoor advertising option. Each Billboard is associated with and complements a decorative bench fringed by a Royal Palm Tree.

These Illuminated Designer Back-lit Billboards are 54"X34" in size with a display size of 51"X31" and are ideal outdoor advertising options on Worli Seaface.

 
Open Floats :
Open FloatsIt is a open mobile outdoor advertising medium in which you can display your product and can be used as a focussed outdoor advertising option. A good medium while launching your product.
 
Inflatable Balloons :
Inflatable BalloonsThey can be created in any colour, shapes and sizes...Imagination is the only limit. Ideal for advertising and promoting any product since they offer high visibility over long distances.
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Snippets...
Outdoors gives your message a 24 hours a day, 7 days a week presence.
It is a perfect strategic add on/extension with other media activity such as television and radio
Single minded, focused ads deliver more impact.
Legible Type - the creative should be readable at a distance while the viewer is moving.
Bold colours - the colours should separate well from the local surroundings.

Recent Campaigns
Our current national campaigns are
TVS - Victor
TVS - Fiero
NDDB
Amul - Ice Cream
Whirlpool - Opera
Mcdowells
Hyundai

 
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