| Sep 2001 |
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PrimeNews endeavors to keep you posted on whats happening in the world of outdoors...With the festive season approaching, now's the best time to plan your outdoor campaign.
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| New Outdoor Media Options |
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 If you're on the lookout for some effective outdoor media in Indore, pole kiosks are a good option.
Available in both rectangular (40" x 30") and circular shapes (36" x 36"), these kiosks are located in prime areas such as M.G Road and R.N.T. Marg.
High traffic areas offering hight visibility and an innovative interesting form combine to make this an extremely desirable media option for advertisers. Advertisers on this medium include Airtel, which has used this medium extensively for its recent 'Touch Tomorrow' campaign.
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| Out-of-Home media |
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| The term 'Outdoor media' was expanded to include 'Out-of-Home media' with the growing popularity of bus shelters, transit advertising etc. 'Out-of-Home media' also encompasses Alternative Outdoor media. |
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| Alternative Outdoor Media |
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 It covers non-traditional locations outside the home intended to reach a more localized target.
Alternative outdoor includes stadium advertising, airborne advertising, marine vessel advertising, beach advertising, ski resort advertising, golf course advertising, rest area advertising, bicycle rack panels, gas pump panels, parking meter panels, postcards, and place based media | |
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